Post by account_disabled on Jan 23, 2024 12:17:19 GMT 2
Let's face it – there are days when creativity is in short supply, and you'd be looking for excuses to do whatever comes your way, other than sitting down to prepare some content for your social media or website. After all, if you can't create quality content, why create it? If you decide to stick with creating content marketing anyway, then it is certain that you will be compensated, or rewarded, however, this may require a change of mindset. There are some principles that you must obey, non-negotiable, and some other "cool", negotiable, that you can improve on your journey. First, the three non-negotiable elements: Whatever you write should have a meaning, preferably one that is in the same family of values as your business. This is something especially important in B2B marketing and specifically online content marketing. Although difficult to eliminate, keep spelling mistakes to a minimum.
People have a tendency to get "sloppy" when writing about social media, but readers can't help it, and when you're careless about details, people get a general impression of your incompetence. Set a minimum target for the effort you will put into produc B2B Email List ing an online marketing content. The key content when it comes to "fresh" content is "fresh". Remember that a stream doesn't have to be a stream – a trick will do, if it's new and interesting. But don't stop flowing, progressing, no matter what. Second, the three negotiable elements: The quality of your copy – this is a huge hurdle to overcome. Many business people fret over every word of the article, blog post, or distribution. The fact is that even an extreme attention to quality can bring more harm than good. This is an example that even perfection can be the enemy of good. So write a good article and publish it quickly.
Copy length – although there are some guidelines for ideal copy (800-1000 words for a blog), these are suggestions, not hard and fast rules. A significant number of successful blogs have up to 200 words per article, while others have more than 1000 words, and everything in between. As Voltaire says, "The secret of being annoying is to say everything." So resist your temptation to tell everything and leave something to the reader's imagination as well. Write as much as you think is reasonable and then disconnect from the keyboard, or "pen". Who writes the copy – not all posts have to come from the CEO, president, marketing or product manager. It could also be someone else from the organization who likes to write and who will be happy to support the company's cause. In fact, some authors demonstrate that a company has energy and competences even beyond the "executive suites".
People have a tendency to get "sloppy" when writing about social media, but readers can't help it, and when you're careless about details, people get a general impression of your incompetence. Set a minimum target for the effort you will put into produc B2B Email List ing an online marketing content. The key content when it comes to "fresh" content is "fresh". Remember that a stream doesn't have to be a stream – a trick will do, if it's new and interesting. But don't stop flowing, progressing, no matter what. Second, the three negotiable elements: The quality of your copy – this is a huge hurdle to overcome. Many business people fret over every word of the article, blog post, or distribution. The fact is that even an extreme attention to quality can bring more harm than good. This is an example that even perfection can be the enemy of good. So write a good article and publish it quickly.
Copy length – although there are some guidelines for ideal copy (800-1000 words for a blog), these are suggestions, not hard and fast rules. A significant number of successful blogs have up to 200 words per article, while others have more than 1000 words, and everything in between. As Voltaire says, "The secret of being annoying is to say everything." So resist your temptation to tell everything and leave something to the reader's imagination as well. Write as much as you think is reasonable and then disconnect from the keyboard, or "pen". Who writes the copy – not all posts have to come from the CEO, president, marketing or product manager. It could also be someone else from the organization who likes to write and who will be happy to support the company's cause. In fact, some authors demonstrate that a company has energy and competences even beyond the "executive suites".