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Post by account_disabled on Oct 25, 2023 10:40:27 GMT 2
Increasing customer loyalty through a birthday discount Additionally, birthday campaigns achieve many more business goals, including: increasing customer satisfaction and satisfaction - distinguishing them on this day affects the positive perception of your brand, increased conversion and lead generation - by adding a unique offer and an additional bonus to your wishes, you encourage the user to make unplanned purchases. Engaging customers who have been inactive for a long time - research shows that even the least active customers are satisfied with a personal birthday email, and as a result, they are also more phone number list likely to shop with you with a birthday discount. Check how to recover inactive users However, to use it, you must first obtain the birthday of your customers. The easiest way to receive this type of data is to add a field to complete. When subscribing to the newsletter, creating an account or placing an order. GDPR comes in handy here. Due to age restrictions, you can use a form with a field to fill in the date of birth to verify the user's age. Are you wondering how you can implement your e-commerce birthday campaign to increase user loyalty? Contact our specialists at Persooa and learn about the offer of implementing Marketing Automation activities.
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